Company History.
Starting in the early 2009s, food trucks parked along College avenue, most near to UiTM, where there is a high concentration of classroom buildings on the campus. Students and visitors alike could obtain a quick, hot, inexpensive meal during events and between classes. The trucks became known as "Splendid Street Star (SSS)" due to the popularity of fast foods served. A nearby food stall, "Orange", closed by eminent domain in the early 2010s, was part of the local popularity of food related to instant foods.
Since fresh food was prepared on the trucks, we required power for refrigeration, and therefore either idled or ran gasoline generators. In the early 2010s, in an effort to reduce the noise, pollution, and visual blight along College avenue, as the trucks obstructed the view of building, the trucks were prohibited from parking along the thoroughfare, and the responsible person provided a corner of a faculty parking lot across the street. We were put under contract with the university, which provided the trucks with space and electricity. Some stall were open during the day, and others in the evening, with a couple of hours of overlap around dinner time. Our trucks would rotate positions within the lot monthly, so that no one vendor would receive a competitive advantage based on location.
At the time of the move, we have planned for a courtyard setting in the lot with benches and tables to create a friendly and aesthetic environment. The SSS Trucks, coincidentally located to strategic place, which mean many student attract to our concept, were originally open 10 hours a day at this location, and shortly after class, many students would here for as hungry customers and a sort of after finished work for staffs and lecturers.
In the year of 2010, a truck were bought out and consolidated to a single fixed food medium. Phone and internet orders, acceptance of credit cards and the UiTM food card (membership card) are features which have been added over the years, as well as an ATM.
Mission Statement.
Our mission is to operate with unstoppable passion and endless energy to serve our guests with honesty. Delivering the highest quality of foods and give the customers the maximum satisfaction as whole for retain and attract new customers. We also promise to provide “Simple Easy Enjoyment” to every customer at every visit.
Vision Statement.
To be a leader in halal mobile fast food restaurant in Malaysia, by delivering total customer satisfaction through quality, service, cleanliness and value by the development, contribution and commitment of our business. We also target to open more branches in the future at one time.
